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Major business modules: complete bicycle, parts, customization, live streaming, catering

To provide marketing, consulting, maintenance, guidance, and support services for cycling enthusiasts from entry-level to international event level.

Global high-end bicycle and spare parts agency provides professional services for road and mountain bicycles, including multiple well-known bicycle brands and spare parts manufacturers worldwide

Full chain marketing service platform for bicycle selection, parts upgrade, personalized customization, and high-end parts to vehicle ordering services

Create a tea and leisure service in the store, providing membership based bicycle maintenance, performance tuning, and other technical team support and assistance services.


BlKE+WORK include High-end Bicycle Accessories

Famous Brand Bicycles/Coffee & Milk tea

Diy customised/live broadcast


Brand Culture

culture_pic.jpg

History

Found

Develop

Innovate

Break

Future

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Found YEAR

Golden Wheel Group has been established for 37 years. With the changes and development of the market, the group actively expands into domestic and foreign markets, forming a domestic development pattern dominated by Huaxia Corporation, Xinde Corporation, and Weide Corporation, as well as a global layout with China as the headquarters, Czech assembly, and sales and after-sales service centers in Germany and the United States. The product has basically formed a product system with bicycles as the main business, electric assisted bicycles as auxiliary, and lightweight electric motorcycles as new breakthroughs.

Develop YEAR

Golden Wheel Group has 46 production lines and has formed a strong internal supply chain system. The production of bicycles requires 100% self-sufficiency within the group, including aluminum alloy profiles and steel materials, frames, suspension forks, saddles, handlebars, handlebars, seat tubes, etc. With strong support from the government and associations, the company has also introduced the latest liquid forging and 3D laser cutting technologies, greatly enhancing its product development and manufacturing capabilities. Throughout the entire production and manufacturing process, 50% full automation has been achieved, greatly improving manufacturing efficiency and green emissions reduction.

The Ninghe Modern Industrial Park has an information digitization factory, a warehouse equipped with fully automated and efficient vertical warehouses and AGV logistics transportation, world leading frame manufacturing equipment, and spraying and assembly production lines.






Innovate YEAR

In the process of development,Golden Wheel Group has continuously explored and innovated, and has taken the lead in launching the BIKE+WORK business model in the industry, completely breaking down industry barriers and providing a high-quality platform for more product displays. Now, BIKE+WORK has gradually become a one-stop service platform for high-end cycling lifestyle worldwide. BIKE+WORK involves five major business modules: bicycle, parts, customization, live streaming, and catering, providing marketing, consulting, maintenance, guidance, and support services from entry-level to international event level for cycling enthusiasts.

Break YEAR

As of this year, BIKE+WORK has fully upgraded its brand in 2024. In addition to its own independent brands UPLAND and TOTEM, BIKE+WORK has also represented multiple world-renowned bicycle and accessory brands such as BIANCHI, CINELLI, STORCK, LAPIERRE, 3T, etc.


Future YEAR

So far, we have opened multiple BIKE+WORK experience stores in more than 30 cities across the country. Based on this, the BIKE+WORK business model is promising for the future.


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